Met-rx

Level-Up

Life is not a video game, but that doesn’t mean you can’t Level-Up your nutrition. To show how protein-packed MET-Rx protein bars can fuel recovery and power up your next workout, we immersed actor/retired GOAT wrestler/MET-Rx superfan John Cena in a nostalgic video game-themed universe. We launched with John posting our hero spot to his own TikTok, organically generating 1.5M views (and counting).

Stay tuned. The rest of the campaign is rolling out through Spring 2026.